In collaboration with OK! magazine, thursday night marked the launch of the 2010 range. The red carpet was rolled out and the paparazzi were at the ready for what was sure to be a celeb studded evening. Manchester’s Barton Arcade was unrecognisable at being transformed into an amazing catwalk space, while the after party was held at the Arcade's exclusive Circle Club.
Guests were treated to a champagne and canapé fuelled reception until being ushered to their seats for the evenings host, English fashion model Alex Leigh, to kick off the show. Showing their support, the front row was littered with fellow WAGs to famous TV faces and personalities from the cast of Hollyoaks, Coronation Street and Big Brother guests. Appearances were also made by Liz Mclaren, Blue's Anthony Costa and Strictly's Jason Gardner.
With Alex Gearrard's penchant for fashion being well known throughout the media, expectations were high and she did not disappoint. Alex’s collection consisted of a range of casual and evening wear and featured two distinct looks; ‘Alex Glam’ and 'Alex Rock'. Sophisticated glamour was the key theme for her more glam pieces, seen through body concious silhouettes coupled with statement ruffles in lux silky fabrics. Channeling that rock vibe, Alex incorporated fur gillets and tailored military style jackets within the mix of embellished sequin evening dresses, conveying the funky, rock chick look perfectly.
Alex herself was looking show stopping in on of her own designs the 'Aisha' dress; a one shouldered LBD with subtle feather detailing to the bodice that oozed glamour and sophistication.
Alex’s stunning 16-piece collection for Forever Unique is now available online as well as at Liverpool's Boudoir Boutique.
Words and images by Anna J. Westerman
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