Established in London in 1969, MiH Jeans was one of the original British denim brands, who pride themselves on using only the highest quality fabrics, whilst paying the utmost attention to detail to create perfect fitting, leg lengthening jeans; timeless with a modern twist. Over the years the brand has also developed a firm following of fashion forward celebrities including Sarah Jessica Parker, Kate Bosworth and Jessica Biel.
The collaboration is inspired by Liberty's mission to source and create unique and beautiful fashion and printed textiles from around the world. The 70s was a key decade for both brands, so it is no coincidence that they both chose a jeans shape synonymous with the decade and a print that was popular at the time. Typical of their attention to detail, MiH Jeans even added Liberty’s original branding from this era to the jeans hangtags for added authenticity!
The two jeans exclusive to the collaboration are:
The brand's best selling Marrakesh Jean £165 has been developed into a lush classic Liberty purple in velvet fabric to add additional lustre. Their cut is perhaps the most flattering jeans shape for all womens body types, whilst their kick flare cut gives you a sense of 70's nostalgia with every step. Would look perfect teamed with this seasons ever coveted wooden clogs!
The Vienna Jeans in 'Feather Print' £175. Using ‘Dakota’ a geometric feather print designed by Liberty in 1960 MiH has created a truly individual jean. Its super skinny cut makes it a perfect wardrobe staple, whilst its all over pattern is subtle enough so that it could be wearable everyday whilst still injecting that pop of fun into your denim collection.
The jeans are available in Liberty stores and online now so dont miss out on your chance of owning a piece of 70's inspired British heritage!
Words by Anna J. Westerman
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