Alex Gerrard's Line Launches Exclusively at Selfridges

Luxury womens fashion brand Forever Unique, a favourite amongst celebs and highstreet shoppers alike, recently celebrated its launch into Selfridges with an exclusive appearance from the Premier League Glamour girl and OK! Mag columnist Alex Gerrard.

The launch comes after the huge success of Alex Gerrard's first fasihon line in collaboration with the brand. The line is made up of Alex's four best selling styles from her critcally acclaimed fashion range with a further five styles from Forever Unique's partywear collection to make up the nine-piece range.

Amongst the frenzy of paparazzi and throng of excited fans as Alex made her entrance the Rejuvenate girls made sure to keep a short distance back clutching our champagne to oggle the dresses at a spot of safety (out of the way of the bustling paps!) Alex was looking picture perfect as usual and took time to happily chat to her fans after the madness had died down and pose for pictures.

With Forever Unique's signature infusion of glamour and show stopping ruffle detailing and embellishments, we know where we're getting out party dresses for the festive season!


Prices range from £110-£245

To celebrate the launch, Forever Unique is offering two lucky fashionistas the chance to win an all expenses paid trip to New York with $500 worth of spending money. Visit ForeverUnique.co.uk to enter and for more details

Post by Anna J. Westerman